Advertorials are most often seen by many consumers as editorial and they will often read the feature without knowing that it paid for space by the brand in question. This allows the brands to gain greater standout versus off the page advertising as they are more likely to be read by the target audience especially if placed in the correct publications.
Gill Marketing is known for producing advertorials that meet brand objectives and more importantly get read. Gill Marketing has developed nearly 50 different double page spread advertorials over the last couple of years predominantly for Mitsubishi Motors and for Kubota UK Ltd.
Gill Marketing undertakes every aspect of the advertorial from developing the concept idea - showing the products in everyday situations that are believable and more importantly interesting to read for the consumer - to working with the design teams on each publication to ensure that the brand and the article are 100% correct.
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